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“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh“Since Modi's Mumbai sign-off, much commentary has been focused on the brand-dilution potential inherent in its scandals. MS Dhoni doesn't think we should worry: 'IPL as a brand can survive on its own.' Shilpa Shetty, 'brand ambassador' of the Rajasthan Royals, tweets that we should: 'Custodians of Cricket must not hamper d Brandvalue of this viable sport.' Hampering d Brandvalue, insists new IPL boss Chirayu Amin, is the furthest thing from his mind: 'IPL's brand image is strong and nobody can touch that.' Harsha Bhogle, however, frets for the nation: 'Within the cricket world, Brand India will take a hit.'Not much more than a week after Modi's first tell-all tweets, the media was anxiously consulting Brand Finance's managing director, Unni Krishnan. Had there been any brand dilution yet? It was, said the soothsayer gravely, 'too early to say'. He could, however, confirm the following: 'The wealth that can be created by the brand is going to be substantially significant for many stakeholders. A conducive ecosystem has to be created to move the brand to the next level… We have to build the requisite bandwidth to monetise these opportunities.' Er, yeah… what he said. Anyway, placing a value on the IPL brand has clearly been quite beneficial to Brand Finance's brand.”
Gideon Haigh“Winning the World Cup was very special because it meant so much to so many. One thing about our country that is constant is cricket. The smile it brought to people's faces was the thing I shall always remember. It reminded me, reminded all of us, of our importance to the lives of the Indian people less lucky than we are.”
Mahendra Singh Dhoni“Cricketers have a very short shelf life. On an average, you make money through cricket for five years, but you need to survive for sixty years.”
Mahendra Singh Dhoni“You may earn whatever money you earn as a cricketer, but you want to play for your country. At the end of the day, you want to do something special. There are plenty of people who earn 50 crores or 100 crores as businessmen or big professionals or who are really doing well in business. But what gives pleasure to your mom and dad is the fame.”
Mahendra Singh Dhoni“Movies are a big part of our Indian culture.”
Mahendra Singh Dhoni“Since 2005, I have not spent much time with my family. In fact I have spent more time at the Taj Landsend in Mumbai. It was my 100th visit recently, which means I have spent more than 400 days in that hotel, and that is a lot more than I have spent with my family.”
Mahendra Singh Dhoni“Self-confidence has always been one of my good qualities. I am always very confident. It is in my nature to be confident, to be aggressive. And it applies in my batting as well as wicketkeeping.”
Mahendra Singh Dhoni“If you are good at studies, and you want to play cricket, you may work harder than any other person, but you may not achieve it. So it's something you have to balance in life and be practical where you are good and then channelise your efforts in the right direction to be successful in life.”
Mahendra Singh Dhoni“Gut feeling is all about the experiences that you have had in your life. It is about being in difficult scenarios, knowing what worked, what did not work, and then taking a decision.”
Mahendra Singh Dhoni“After one Olympics, if we invest in sports and say we will get a gold medal in the next Olympic, it doesn't work like that in sports. How it works is that you provide the infrastructure, provide education about nutrition and health.”
Mahendra Singh Dhoni