Will Rogers Quotes

“If advertisers spent the same amount of money on improving their products as they do on advertising then they wouldn't have to advertise them.”

“Advertising is far more than just a communications industry. It's a problem-solving industry that also teaches you about life, how it encourages you to focus your thinking and produce something of genuine value. Why? Because that will make the advertising task so much easier. You're not equipped with a unique set of insights and experiences across a broad range of markets, allowing you to bring clarity and inspiration to anything you wish to produce.”

“Let advertisers spend the same amount of money improving their product that they do on advertising and they wouldn't have to advertise it.”

“Marketing used to be about advertising, and advertising is expensive. Today, marketing is about engaging with the tribe and delivering products and services with stories that spread.”

“When business is good it pays to advertise when business is bad you've got to advertise.”

“Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”

“What is the difference between unethical and ethical advertising? Unethical advertising uses falsehoods to deceive the public ethical advertising uses truth to deceive the public. ”

“Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.”

“The function of advertising is simply to promote and sustain competitive advantage for brands.”

“If I were starting life over again I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.”