Biomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn.

Biomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn.

Janine Benyus
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The truth is, natural organisms have managed to do everything we want to do without guzzling fossil fuels, polluting the planet or mortgaging the future.

Janine Benyus
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For businesses, biomimicry is about bringing a new discipline - biology - to the design table. It's not to write an environmental impact statement, as most biologists in business do right now.

Janine Benyus
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Biomimicry is basically taking a design challenge and then finding an ecosystem that's already solved that challenge, and literally trying to emulate what you learn.

Janine Benyus
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Biologically inspired materials could revolutionize materials science. People looking at spider silk and abalone shells are looking for new ways to make materials better, cheaper, and with less toxic byproducts.

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Deep inside, we still have a longing to be reconnected with the nature that shaped our imagination

Janine Benyus
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