“Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational, it's inspirational.”

“I believe people change. I think that they can learn from mistakes.”

“All we're trying to do is change how people think about fitness. And build Under Armour into the biggest brand in the entire land.”

“The purpose of Disneyland is to make people smile.”

“It's absurd that you know more about your car than you know about your body.”

“Brands are all about trust. That trust is built in drops and lost in buckets.”

“I'm a big advocate of the power of positive thinking, particularly for small businesses.”

“I run five miles three times a week I log everything. I look up routes when I travel. ”

“Every great brand is like a great story.”

“Leadership is... to make sure you never limit the idea or opportunity.”

“I wake up in the morning and I think about one brand. I don't have enough time to wake up twice and think about two.”