“Building technical systems involves a lot of hard work and specialized knowledge: languages and protocols, coding and debugging, testing and refactoring.”

“But the best teams I've encountered have one important thing in common: their team structure and processes cover a full range of distinct competencies necessary for success.”

“Building technical systems involves a lot of hard work and specialized knowledge: languages and protocols, coding and debugging, testing and refactoring.”

“User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.”

“If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.”

“But despite the universality of URLs, we often forget that they're not just a handy way to address network resources. They're also valuable communication tools.”