“But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.”

“But any big change is more likely to result if there is a disruptive event such as new technologies or platforms that have a surprising effect on market share.”

“When I got out of coaching, I had taught a class at the University of California, an extension class on football for fans. I was looking for tools. I was showing them films. I was going to write a textbook. Trip Hawkins came to me about making it a game for computers.”

“Trip Hawkins - and this was the early 1980s - was saying there's going to be a day when everyone has a computer and they're going to want to do more on it, including playing games. So he started up a company, EA Sports, and he was going to have three games, football, basketball and baseball. So I was the football game.”