But [Coca-Cola] was also genuinely welcomed by the servicemen in far-flung military bases: Coca-Cola reminded them of home and helped to maintain morale.

But [Coca-Cola] was also genuinely welcomed by the servicemen in far-flung military bases: Coca-Cola reminded them of home and helped to maintain morale.

Tom Standage
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... civilization—a word that simply means "living in cities..."Excerpt From: Standage, Tom. “A History of the World In 6 Glasses.

Tom Standage
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Ten years after the Boston Tea Party, tea was still far more popular than coffee, which only became the more popular drink in the mid-nineteenth century. Coffee's popularity grew after the duty on imports was abolished in 1832, making it more affordable. The duty was briefly reintroduced during the Civil War but was abolished again in 1872.

Tom Standage
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Greek customs such as wine drinking were regarded as worthy of imitation by other cultures. So the ships that carried Greek wine were carrying Greek civilization, distributing it around the Mediterranean and beyond, one amphora at a time. Wine displaced beer to become the most civilized and sophisticated of drinks—a status it has maintained ever since, thanks to its association with the intellectual achievements of Ancient Greece.

Tom Standage, A History of the World in 6 Glasses
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But [Coca-Cola] was also genuinely welcomed by the servicemen in far-flung military bases: Coca-Cola reminded them of home and helped to maintain morale.

Tom Standage, A History of the World in 6 Glasses
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During the first millennium BCE, even the beer-loving Mesopotamians turned their backs on beer, which was dethroned as the most cultured and civilized of drinks, and the age of wine began.

Tom Standage, A History of the World in 6 Glasses
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Illness and death are not the only consequences of the lack of access to water; it also hinders education and economic development. Widespread illness makes countries less productive, more dependent on outside aid, and less able to lift themselves out of poverty. According to the United Nations, one of the main reasons girls do not go to school in sub-Saharan Africa is that they have to spend so much time fetching water from distant wells and carrying it home.

Tom Standage, A History of the World in 6 Glasses
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