“Creativity involves provocation, exploration and risk taking. Creativity involves "thought experiments." You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.”
“Creativity involves provocation, exploration and risk taking. Creativity involves "thought experiments." You cannot tell in advance how the experiment is going to turn out. But you want to be able to carry out the experiment.”
Edward de Bono
“In the future, instead of striving to be right at a high cost, it will be more appropriate to be flexible and plural at a lower cost. If you cannot accurately predict the future then you must flexibly be prepared to deal with various possible futures.”
Edward de Bono“Logic will never change emotion or perception.”
Edward de Bono“Studies have shown that 90% of error in thinking is due to error in perception. If you can change your perception, you can change your emotion and this can lead to new ideas.”
Edward de Bono“If you never change your mind, why have one?”
Edward de Bono“To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field.”
Edward de Bono“Removing the faults in a stage-coach may produce a perfect stage-coach, but it is unlikely to produce the first motor car.”
Edward de Bono“Argument is meant to reveal the truth, not to create it.”
Edward de Bono“Many highly intelligent people are poor thinkers. Many people of average intelligence are skilled thinkers. The power of a car is separate from the way the car is driven.”
Edward de Bono“It's always amazed me how little attention philosophers, psychologists, or anyone else actually has paid to humor.”
Edward de Bono“Humor is probably the most significant characteristics of the human mind. Far more significant than reason. In fact, reason is actually a very cheap commodity.”
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