“Ever feel like you're always winding up and never throwing it out? You might blame it on perfectionism or procrastination or preparation. You may even call it prudent. But whatever it is...IT'S NOT WORKING. I call this phenomenon "petrified performance." Where you're busy, busy, busy (on the wrong activities or the right activities for too long), and never accomplishing the idea or task you set out to do. You're stuck. Like a tree that once was lively is now dead and immovable like a stone. What once was a fluid idea is now frozen in time. How do you overcome petrified performance? With practice, silly. Everything you do should be considered a "project" because projects have a beginning and an end with a timeline. No more dreaming. Wake up and put those dreams to work by putting the steps necessary to make them happen on the calendar. Are you willing to practice? That's my prescription.”

“Ever feel like you're always winding up and never throwing it out? You might blame it on perfectionism or procrastination or preparation. You may even call it prudent. But whatever it is...IT'S NOT WORKING. I call this phenomenon "petrified performance." Where you're busy, busy, busy (on the wrong activities or the right activities for too long), and never accomplishing the idea or task you set out to do. You're stuck. Like a tree that once was lively is now dead and immovable like a stone. What once was a fluid idea is now frozen in time. How do you overcome petrified performance? With practice, silly. Everything you do should be considered a "project" because projects have a beginning and an end with a timeline. No more dreaming. Wake up and put those dreams to work by putting the steps necessary to make them happen on the calendar. Are you willing to practice? That's my prescription.”

“The definition of management is literally "control," but the definition of true leadership is love.”

“Freedom on the inside comes when validation from the outside doesn’t matter.”

“Selling is a sacred trust between buyer and seller.”

“Truth is the greatest marketing campaign.”

“In the end, every startup is different. But in the beginning every startup is the same.”

“When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.”

“There are literally hundreds of other micro-experiences and incredible experiences that help shape the book. But what really drove it home for me was not only hundreds of years of history that I went through to help formulate the concept of starting something stupid, but practicing it for myself and with hundreds of my own clients.”

“If you’re not scared every day, you’re not pushing hard enough.”

“Success is not about age, it's about action.”

“Credibility comes from results. Everything else is just marketing.”