Every time you find your attention captured by a poster, your awareness, and perhaps something more, has, if only for a moment, been appropriated without your consent.

Every time you find your attention captured by a poster, your awareness, and perhaps something more, has, if only for a moment, been appropriated without your consent.

Tim Wu
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Nothing, save the hangman's noose, concentrates the mind like piles of cash.

Tim Wu, The Master Switch: The Rise and Fall of Information Empires
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It is no coincidence that ours is a time afflicted by a widespread sense of attentional crisis, at least in the West - one captured by the phrase ''homo distractus,'' a species of ever shorter attention span known for compulsively checking his devices.

Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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It is a common enough mid-career urge: having taken care of life's immediate needs, some of us yearn to chase villains, right wrongs, fight on the side of the angels.

Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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Every instant of every day we are bombarded by information. In fact, all complex organisms, especially those with brains, suffer from information overload. Our eyes and ears receive lights and sounds (respectively) across the spectrums of visible and audible wavelengths; our skin and the rest of our innervated parts send their own messages of sore muscles or cold feet. All told, every second, our senses transmit an estimated 11 million bits of information to our poor brains, as if a giant fiber-optic cable were plugged directly into them, firing information at full bore. In light of this, it is rather incredible that we are even capable of boredom.

Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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As William James observed, we must reflect that, when we reach the end of our days, our life experience will equal what we have paid attention to, whether by choice or default. We are at risk, without quite fully realizing it, of living lives that are less our own than we imagine.

Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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The Church was the one institution whose mission depended on galvanizing attention; and through its daily and weekly offices, as well as its sometimes central role in education, that is exactly what it managed to do. At the dawn of the attention industries, then, religion was still, in a very real sense, the incumbent operation, the only large-scale human endeavor designed to capture attention and use it.

Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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Every time you find your attention captured by a poster, your awareness, and perhaps something more, has, if only for a moment, been appropriated without your consent.

Tim Wu, The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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