Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

Everything and everyone represents at least one brand. Therefore, to brand or not to brand is not even a question.

Laura Busche
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It’s been you all along, and it’ll be you all the way. Learn to play up your strengths, embrace your flaws, and pursue your passions. Be gentle when your mind, body, or soul are tired. Value your time and surround yourself with those who do too. Above all, give your dreams the same respect you grant to others’. This is the starting point of all great brand builders: self-empathy.

Laura Busche
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A brand is the unique story that consumers recall when they think of you. This story associates your product with their personal stories, a particular personality, what you promise to solve, and your position relative to your competitors. Your brand is represented by your visual symbols and feeds from multiple conversations where you must participate strategically.

Laura Busche, Lean Branding
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If building a disruptive, dynamic brand is not in your plans, neither is profit.

Laura Busche, Lean Branding
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Positioning is finding the right parking space inside the consumer’s mind and going for it before someone else takes it.

Laura Busche, Lean Branding
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People relate to people, and if your brand feels like people, they’ll relate to you, too.

Laura Busche, Lean Branding
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Make sure you test your brand story’s recipe with whomever you’re cooking it for.

Laura Busche, Lean Branding
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What is the “Once upon a time” of your brand story? Ask yourself this: “How does what I’m building help consumers close the gap between who they are today and who they want to be tomorrow?

Laura Busche, Lean Branding
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Your brand story’s “happily ever after” involves open wallets.

Laura Busche, Lean Branding
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Brand and product don’t compete. Brand is product, and everything else conforming to the unique story that consumers create when they think of you.

Laura Busche, Lean Branding
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Lean brands are the result of continually testing assumptions.

Laura Busche, Lean Branding
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