“Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.”

“The future belongs to those who see possibilities before they become obvious.”

“In many cases, jobs that used to be done by people are going to be able to be done through automation. I don't have an answer to that. That's one of the more perplexing problems of society.”

“Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.”

“As a brand marketer, I'm a big believer in 'branding the customer experience,' not just selling the service.”

“I have found that I always learn more from my mistakes than from my successes. If you aren't making some mistakes, you aren't taking enough chances.”

“When I left Apple, it had $2 billion of cash. It was the most profitable computer company in the world - not just personal computers - and Apple was the number one selling computer.”