Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.

Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck.

Guy Kawasaki
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Great companies start because the founders want to change the world... not make a fast buck. Call me a romantic, but I think entrepreneurs should try to change the world. This comes from working at Apple... old habits die hard.

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I travel all the time.

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Patience is the art of concealing your impatience.

Guy Kawasaki
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If you have to put someone on a pedestal, put teachers. They are society's heroes.

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As communicators and marketers, people are so accustomed to thinking from the 'top down.' Finding the great analyst or the famous journalist who will endorse what you do and tell the rest of the world to go and buy your product.

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Different parts of the world have different attitudes to failure. Arguably, it may take more courage to be an entrepreneur in Sydney, or Paris, or London, or Japan, or Singapore... but an entrepreneur sees the world for what it could be, not what it is.

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Ambitious failure, magnificent failure, is a very good thing.

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A large social-media presence is important because it's one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.

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The jewelry business is a very, very tough business - tougher than the computer business. You truly have to understand how to take care of your customers.

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