Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.

Great ideas often have no reference points.We have nothing to compare them to. They are original, and awkward. And so they are the most vulnerable to people trying to kill them. They do not conform to what exists, so they challenge us.

David Hieatt
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Rule No. 1. Make a great product. Rule No. 2. Don't forget rule No.1.

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Hot passion is a bit like infatuation – it burns brightly, but fades quickly.

David Hieatt, Do Purpose: Why Brands with a Purpose Do Better and Matter More
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If you run a business, 80% of your business probably comes from 20% of your customers. If you are a creative person, 80% of your awards/recognition/income will come from 20% of your output.

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Failure to commit is as bad as failure to start.

David Hieatt, Do Purpose: Why Brands with a Purpose Do Better and Matter More
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Three factors must be present for meaningful organisational change to take place. These factors are:D= Dissatisfaction with how things are now. V= Vision of what is possible.F= First, concrete steps that can be takentowards the vision.If the product of these three factors is greater than R = Resistance then change is possible.

David Hieatt, Do Purpose: Why Brands with a Purpose Do Better and Matter More
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There’s a point on a runway during take-o that a plane reaches V1 speed. Once it passes V1, it has reached the point of no return. The point where take-o cannot be aborted. It has to take o . Or crash. In order to determine its V1 speed every plane will factor in its weight, wind-speed, weather conditions, slope, length of runway etc. So although there’s not a physical line drawn on each runway, it’s there.

David Hieatt, Do Purpose: Why Brands with a Purpose Do Better and Matter More
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Treat distractions as the enemy. The internet is brilliant but it is one very efficient way of wasting your time.

David Hieatt, Do Purpose: Why Brands with a Purpose Do Better and Matter More
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Each day you’re given 86,400 seconds from the ‘Time Bank’. Everyone is given the same. There are no exceptions. Once you make your withdrawal, you’re free to spend it as you want. The ‘Time Bank’ won’t tell you how to spend it. Time poorly spent will not be replaced with more time. Time doesn’t do refunds.

David Hieatt, Do Purpose: Why Brands with a Purpose Do Better and Matter More
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