“Design should not dominate things, should not dominate people. It should help people. That's its role.”
Dieter Rams“Good design is making something intelligible and memorable. Great design is making something memorable and meaningful.”
Dieter Rams“There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades.”
Dieter Rams“Having small touches of colour makes it more colourful than having the whole thing in colour”
Dieter Rams“I truly believe that we're about to enter a second golden age of design. The first one was in the '50s and '60s, when designers like Raymond Loewy, Charles Eames, George Nelson and Dieter Rams were shepherds of the brands they were working with. They had influence over the products and how companies communicated and promoted themselves.”
Yves Behar