“If a measurement matters at all, it is because it must have some conceivable effect on decisions and behaviour. If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value”
“If a measurement matters at all, it is because it must have some conceivable effect on decisions and behaviour. If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value”
Douglas W. Hubbard
“Two good indicators of revealed preferences are things the people tend to value a lot: time and money. If you look at how they spend their time and how they spend their money, you can infer quite a lot about their real preferences.”
Douglas W. Hubbard“If a measurement matters at all, it is because it must have some conceivable effect on decisions and behaviour. If we can't identify a decision that could be affected by a proposed measurement and how it could change those decisions, then the measurement simply has no value”
Douglas W. Hubbard, How to Measure Anything: Finding the Value of "Intangibles" in BusinessAll in One Creative & Marketing Platform to tell stories at scale
