“If we take memetics seriously then the 'me' that could do the choosing is itself a memetic construct: a fluid and ever-changing group of memes installed in a complicated meme machine.”

“Certainly almost everything we do and think is colored in some way by memes, but it is important to realize that not everything we experience is a meme. If I walk down the street and see a tree, the basic perception that's going on is not memetic.”

“When I say that consciousness is an illusion I do not mean that consciousness does not exist. I mean that consciousness is not what it appears to be. If it seems to be a continuous stream of rich and detailed experiences, happening one after the other to a conscious person, this is the illusion.”

“If we take memetics seriously then the 'me' that could do the choosing is itself a memetic construct: a fluid and ever-changing group of memes installed in a complicated meme machine.”

“Humans are often credited with having real foresight, in distinction to the rest of biology which does not. For example, Dawkins compares the 'blind watchmaker' of natural selection with the real human one. 'A true watchmaker has foresight: he designs his cogs and springs, and plans their interconnections, with a future purpose in his mind's eye. Natural selection . . . has no purpose in mind'.I think this distinction is wrong. There is no denying that the human watchmaker is different from the natural one. We humans, by virtue of having memes, can think about cogs, and wheels, and keeping time, in a way that animals cannot. Memes are the mind tools with which we do it. But what memetics shows us is that the processes underlying the two kinds of design are essentially the same. They are both evolutionary processes that give rise to design through selection, and in the process they produce what looks like foresight.”