“In the market economy the consumers are supreme. Consumers determine, by theirbuying or abstention from buying, what should be produced, by whom and how, ofwhat quality and in what quantity. The entrepreneurs, capitalists, and landowners whofail to satisfy in the best possible and cheapest way the most urgent of the not yetsatisfied wishes of the consumers are forced to go out of business and forfeit theirpreferred position. In business offices and in laboratories the keenest minds are busyfructifying the most complex achievements of scientific research for the production ofever better implements and gadgets for people who have no inkling of the scientifictheories that make the fabrication of such things possible. The bigger an enterprise is,the more it is forced to adjust its production activities to the changing whims andfancies of the masses, its masters. The fundamental principle of capitalism is massproduction to supply the masses. It is the patronage of the masses that makesenterprises grow into bigness. The common man is supreme in the market economy.He is the customer “who is always right.”
“In the market economy the consumers are supreme. Consumers determine, by theirbuying or abstention from buying, what should be produced, by whom and how, ofwhat quality and in what quantity. The entrepreneurs, capitalists, and landowners whofail to satisfy in the best possible and cheapest way the most urgent of the not yetsatisfied wishes of the consumers are forced to go out of business and forfeit theirpreferred position. In business offices and in laboratories the keenest minds are busyfructifying the most complex achievements of scientific research for the production ofever better implements and gadgets for people who have no inkling of the scientifictheories that make the fabrication of such things possible. The bigger an enterprise is,the more it is forced to adjust its production activities to the changing whims andfancies of the masses, its masters. The fundamental principle of capitalism is massproduction to supply the masses. It is the patronage of the masses that makesenterprises grow into bigness. The common man is supreme in the market economy.He is the customer “who is always right.”
Ludwig von Mises
“The market system is the basis of our civilization. Its only alternative is the Führer principle.”
Ludwig von Mises“The elimination of profit, whatever methods may be resorted to for its execution, must transform society into a senseless jumble.”
Ludwig von Mises, Planning for Freedom, and Sixteen Other Essays and Addresses: Ludwig Von Mises. Also, the Essential Von Mises“Society has arisen out of the works of peace the essence of society is peacemaking. ”
Ludwig von Mises“Modern society, based as it is on the division of labor, can be preserved only under conditions of lasting peace.”
Ludwig von Mises“The worst evils which mankind has ever had to endure were inflicted by bad governments.”
Ludwig von Mises“Economically considered, war and revolution are always bad business.”
Ludwig von Mises“Whoever wants peace among nations must seek to limit the state and its influence most strictly.”
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