Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.

Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.

Max McKeown
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Innovation is about practical creativity - it's about making new ideas useful...

Max McKeown
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Innovation is deviance which means that the rebellious personality is a natural resource for practical creativity. As an innovator, you need to reject the old to establish a new, better, status quo. And one of the most powerful sources of newness is the rebel or maverick, mind.

Max McKeown
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The best things happen to those who don't wait.

Max McKeown
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Brilliant strategy is the best route to desirable ends with available means.

Max McKeown, The Strategy Book
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A great strategy meeting is a meeting of minds.

Max McKeown, The Strategy Book
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Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.

Max McKeown, The Strategy Book
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Following the rules of your industry will only get you so far.

Max McKeown, The Strategy Book
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Strategy is not really a solo sport – even if you’re the CEO.

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With a clever strategy, each action is self-reinforcing. Each action creates more options that are mutually beneficial. Each victory is not just for today but for tomorrow.

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The real heart of strategy is the strategist.

Max McKeown, The Strategy Book
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