“Is it weird that when I see a cool t shirt or pick up a toothbrush or see a new car I don't think about the product itself? I think about the thousands of people and dollars to make it.I think about how the retailer that took the risk to buy and resell it. Then I work backwards to the store costs, the distributer who got it there, the shipping company that brought it over from China, the factory workers that made it, the people that sourced the materials and the people that harvested the raw materials, and on and on...The global economy is amazing. Your $20 t-shirt is a freaking miracle.”

“The definition of management is literally "control," but the definition of true leadership is love.”

“Freedom on the inside comes when validation from the outside doesn’t matter.”

“Selling is a sacred trust between buyer and seller.”

“Truth is the greatest marketing campaign.”

“In the end, every startup is different. But in the beginning every startup is the same.”

“When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.”

“There are literally hundreds of other micro-experiences and incredible experiences that help shape the book. But what really drove it home for me was not only hundreds of years of history that I went through to help formulate the concept of starting something stupid, but practicing it for myself and with hundreds of my own clients.”

“If you’re not scared every day, you’re not pushing hard enough.”

“Success is not about age, it's about action.”

“Credibility comes from results. Everything else is just marketing.”