“...it is far more important to know who you are than where you are going, for where you are going will certainly change as the world about you changes.”

“I don't know where we should take this company, but I do know that if I start with the right people, ask them the right questions, and engage them in vigorous debate, we will find a way to make this company great.”

“Creativity dies in an indisciplined environment.”

“...it is far more important to know who you are than where you are going, for where you are going will certainly change as the world about you changes.”

“A company should limit its growth based on its ability to attract enough of the right people.”

“The purpose of bureaucracy is to compensate for incompetence and lack of discipline.”

“When [what you are deeply passionate about, what you can be best in the world at and what drives your economic engine] come together, not only does your work move toward greatness, but so does your life. For, in the end, it is impossible to have a great life unless it is a meaningful life. And it is very difficult to have a meaningful life without meaningful work. Perhaps, then, you might gain that rare tranquility that comes from knowing that you’ve had a hand in creating something of intrinsic excellence that makes a contribution. Indeed, you might even gain that deepest of all satisfactions: knowing that your short time here on this earth has been well spent, and that it mattered.”

“To use an analogy, the "leadership is the answer to everything" perspective is the modern equivalent of the, 'God is the answer to everything' perspective that held back our scientific understanding of the physical world in the Dark Ages. In the 1500's, people ascribed all events they didn't understand to God. Why did the crops fail? God did it. Why did we have an earthquake? God did it. What holds the planets in place? God. But with the Enlightenment, we began the search for a more scientific understanding - physics, chemistry, biology and so forth. Not that we become atheists, but we gained deeper understanding about how the universe ticks.Similarly, every time we attribute everything to 'Leadership," we're no different from the people in the 1500's. We're simply admitting our ignorance. Not that we should become leadership atheists (leadership does matter), but every time we throw our hands up in frustration - reverting back to "well, the answer must be Leadership!" - we prevent ourselves from gaining deeper, more scientific understanding about what makes great companies tick.”

“Then it began to dawn on us: There was no miracle moment. Although it may have looked like a single-stroke breakthrough to those peering in from the outside, it was anything but that to people experiencing transformation from within. Rather, it was a quiet, deliberate process of figuring out what needed to be done to create the best future results and then simply taking those steps, one after the other, turn by turn of the flywheel. After pushing on that flywheel in a consistent direction over an extended period of time, they'd inevitably hit a point of breakthrough.”

“Technology and technology-driven change has virtually nothing to do with igniting a transformation from good to great”