“I’ve always believed writing ads is the second most profitable form of writing. The first is ransom notes…”

“Insight is rarer, and infinitely more precious. A strong insight can fuel a thousand ideas, a thousand reasons to act and make something happen. That, more than anything, should be your reason to fight and persevere for your own insight moment. When you are armed with a powerful insight, the ideas never stop flowing.”

“I’ve always believed writing ads is the second most profitable form of writing. The first is ransom notes…”