“Just as you can’t rehearse your way to success, you can’t design your way there either.”
Dale Ludwig“We should just stop calling these things presentations altogether. Everyone gets hung up on that word. Wouldn’t it be easier to just call them conversations? That’s really what they are.”
Dale Ludwig“When preparing a presentation, it’s never a good idea to begin with a rule. If you do, you’re focusing on the appearance of good delivery and not the effect of it.”
Dale Ludwig“It’s hard to hold a conversation with people when you’re not seeing them.”
Dale Ludwig“During the first few minutes of your presentation, your job is to assure the audience members that you are not going to waste their time and attention.”
Dale Ludwig“Just as you can’t rehearse your way to success, you can’t design your way there either.”
Dale Ludwig“Improvement is achieved by the ripple effect of a few simple changes in approach, attitude, or habit.”
Dale Ludwig“Well-designed visuals do more than provide information”
they bring order to the conversation.