“Let's run the experiment.”

“Successful prime-time television of any genre produces some kind of emotional reaction in the viewers. There are a lot of different emotions to tap into. The emotion of the reward of discovery, the feeling of righteous anger, the feelings of pathos and sadness, or sentimentality of being moved by something.”

“I think people should be angry at things that are worthy of anger. Injustice is outrageous and deserves outrage.”

“Let's run the experiment.”

“The thing they're trying to stop is 30-million people getting health insurance. That's the substance.”

“People like bipartisanship not because they like the substance of what bipartisanship produces, but because it reduces the cognitive stress that partisan disagreement creates. If two sides are bitterly arguing over some major piece of public policy, this forces us to choose sides, and for those with weak mastery of the issue or tenuous connections to a specific worldview, it is easy to be stalked by the worry that you’re choosing the wrong side: After all, there are a ton of people screaming in righteous indignation that the side you’re on is about to destroy the country.”

“Order is a slippery thing: it's in the eyes of the beholder and the judgments of the powerful. Safety is clearer: it's freedom from violence and intrusion.”