Like casinos, large corporate entities have studied the numbers and the ways in which people respond to them. These are not con tricks - they're not even necessarily against our direct interests, although sometimes they can be - but they are hacks for the human mind, ways of manipulating us into particular decisions we otherwise might not make. They are also, in a way, deliberate underminings of the core principle of the free market, which derives its legitimacy from the idea that informed self-interest on aggregate sets appropriate prices for items. The key word is 'informed'; the point of behavioural economics - or rather, of its somewhat buccaneering corporate applications - is to skew our perception of the purchase to the advantage of the company. The overall consequence of that is to tilt the construction of our society away from what it should be if we were making the rational decisions classical economics imagines we would, and towards something else.

Like casinos, large corporate entities have studied the numbers and the ways in which people respond to them. These are not con tricks - they're not even necessarily against our direct interests, although sometimes they can be - but they are hacks for the human mind, ways of manipulating us into particular decisions we otherwise might not make. They are also, in a way, deliberate underminings of the core principle of the free market, which derives its legitimacy from the idea that informed self-interest on aggregate sets appropriate prices for items. The key word is 'informed'; the point of behavioural economics - or rather, of its somewhat buccaneering corporate applications - is to skew our perception of the purchase to the advantage of the company. The overall consequence of that is to tilt the construction of our society away from what it should be if we were making the rational decisions classical economics imagines we would, and towards something else.

Nick Harkaway
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Joshua Joseph had no great hatred of modern technology - he just mistrusts the effortless, textureless surfaces and the ease with which it trains you to do things in the way most convenient to the machine. Above all he mistrusts duplication. A rare thing becomes a commonplace thing. A skill becomes a feature. The end is more important than the means. The child of the soul gives place to a product of the system.

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The idea that the law should punish what is rude; that government should protect our tender sensibilities from those who would - quite often with shallow motivations but sometimes with deeper and more serious complaints - challenge our national certainties and rituals, should alarm and anger us.

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Peace is not a state - it is a choice, and you have to remake it every day. It's possible to get a sort of stability, a habit of peace, but it's like an egg balanced, spinning, on its point: lose your momentum, and your equilibrium is gone, too.

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Steampunk appeals to the idea of uniqueness, to the one-off item, while every mainstream consumer technology of recent years is about putting human beings into ever more granular, packageable and mass-produced identities so that they can be sold or sold to, perfectly mapped and understood.

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Amazon is a corporation, not a philanthropic trust dedicated to the production of works of art and literature.

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I grew up on the Roger Moore and Sean Connery Bond movies, so the DNA of my spies is extremely ridiculous and goofy.

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At the heart of both democracy and capitalism is a simple assumption that, across the board, people make free and relatively rational decisions: that we are, to borrow a medical term, Gillick Competent.

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In abandoning the understanding that things - services, goods, wars, and houses - have costs, we risk becoming infantilised, incapable of making decisions about government or finance, and perhaps above all about the environment, the wellbeing of the planet upon which we depend and which our children will inherit from us.

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Executive power in any nation arguably has more in common with executive power in another country than with the citizens it should serve.

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I do public appearances. I'm bluff, hearty, goofy. I wear loud clothes, and I read the funny bits. I occasionally get taken to task for one thing or another, and I acknowledge my fault, my flaw, my failure, and I move on.

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