Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs

Karl Lagerfeld
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When people want to be liked for what they did, they should stop.

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Buy what you don’t have yet, or what you really want, which can be mixed with what you already own. Buy only because something excites you, not just for the simple act of shopping.

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Forgiveness isn’t something I’m preoccupied with — turning the other cheek isn’t my trip.

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I like to reinvent myself — it’s part of my job.

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Fashion is about two things: the evolution and the opposite.

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Fashion is about going ahead, not about memory.

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We live in a dark and romantic and quite tragic world.

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If you stick to something doggedly, you are off to a bad start.

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I do my job like I breathe — so if I can’t breathe I’m in trouble.

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I’m very much down to earth, just not this earth.

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