“My assumption was that people are already motivated to go to a fitness class. That's who I am. I was already ready to go out there and get to class. All I needed was a search tool. But it turns out people need more than that, and that's why gym memberships exist.”

“Focus on your product. A lot of people focus on the name of their brand or the legal aspects, but it's more important to create your product. It's why people join. It's your vision. Without your product, nothing is going to happen.”

“My assumption was that people are already motivated to go to a fitness class. That's who I am. I was already ready to go out there and get to class. All I needed was a search tool. But it turns out people need more than that, and that's why gym memberships exist.”

“Some people have that school of thought where fitness isn't enjoyable, but we're making it enjoyable, I think, by making it more fun, challenging, and engaging rather than this boring thing that you have to do. It's about using technology and data to change this experience.”

“Be true to yourself and surround yourself with positive, supportive people.”

“You should wake up in the morning and say, 'What do I want to do today? What's going to make me happy?'”

“I travel pretty frequently, but a few things that are routine are going for a run, getting my green tea in the morning, and checking email... well, all the time!”

“Sometimes people go to a yoga class and think it's not for them, but it might just not be the right studio or teacher - try a new one!”

“Failure is an amazing data point that tells you which direction not to go.”