“Our idea is to serve everybody, including people with little money.”

“We ought to have more women in various management positions, because women are the ones who decide almost everything in the home.”

“Ikea people do not drive flashy cars or stay at luxury hotels.”

“Our idea is to serve everybody, including people with little money.”

“If there is such a thing as good leadership, it is to give a good example. I have to do so for all the Ikea employees.”