“Scientists are aware that all the lab-rat tests in the world, once compiled, can tell us only how lab rats act when tested, and that is how we must begin to view school: all that you can learn in a school classroom is what goes on inside a school classroom.”

“It's important to realize that sometimes the information you need is hidden behind the information available.”

“Punctuation was, it is sad to say, invented a very long time ago. Even more frustrating, it has remained with us ever since.”

“Scientists are aware that all the lab-rat tests in the world, once compiled, can tell us only how lab rats act when tested, and that is how we must begin to view school: all that you can learn in a school classroom is what goes on inside a school classroom.”

“What we're left with ... is the distinctly uncomfortable sense that much of what we call culture jamming achieves the same effect as traditional marketing. Both rely on the bedrock principle that branding works. Yet marketing has moved on from branding toward a more direct emotional connection to our reptilian brains, which makes it immune to the cognitive dissonance culture jamming creates. In the meantime, the brans being promoted by some activists retain the full integrity of their original message,”