Simplicity is about subtracting the obvious and adding the meaningful.

Simplicity is about subtracting the obvious and adding the meaningful.

John Maeda
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Anyone with a computer and a design program can create a page layout. But unless you're trained in design, it won't look very good and it won't communicate very well.

John Maeda
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I don't really love computers.

John Maeda
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I like stuff designed by dead people. The old designers. They always got it right because they didn't have to grow up with computers. All of the people that made the spoon and the dishes and the vacuum cleaner didn't have microprocessors and stuff. You could do a good design back then.

John Maeda
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Art shows us that human beings still matter in a world where money talks the loudest, where computers know everything about us, and where robots fabricate our next meal and also our ride there.

John Maeda
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Simplicity is about subtracting the obvious and adding the meaningful.

John Maeda, The Laws of Simplicity: Design, Technology, Business, Life
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