“Somewhere along the line, Made in China began to sound like a bargain. (...) When an importer told a retail buyer that an item was quoted at 65¢ and made in the USA, the buyer figured it could be purchased somewhere cheaper. When the same product was quoted at 65¢ and was said to have been made in China the buyer figured it could not be found for any less.”
“Somewhere along the line, Made in China began to sound like a bargain. (...) When an importer told a retail buyer that an item was quoted at 65¢ and made in the USA, the buyer figured it could be purchased somewhere cheaper. When the same product was quoted at 65¢ and was said to have been made in China the buyer figured it could not be found for any less.”
Paul Midler
“Somewhere along the line, Made in China began to sound like a bargain. (...) When an importer told a retail buyer that an item was quoted at 65¢ and made in the USA, the buyer figured it could be purchased somewhere cheaper. When the same product was quoted at 65¢ and was said to have been made in China the buyer figured it could not be found for any less.”
Paul Midler, Poorly Made in China: An Insider's Account of the Tactics Behind China's Production GameAll in One Creative & Marketing Platform to tell stories at scale
