“Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.”

“Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.”

“Forget the adage Win/Win and make a commitment to Learn/Learn. Win/Win is good, but implies an end. Once you win, then what? Learn/Learn creates a paradigm of ongoing value. This creates a Learn/Learn situation. I learn about you and you learn about me. And we learn from each other.”

“A Brand is what a Business/Person does… a Reputation is what people Remember and Share.”

“Relationships are like muscle tissue. The more they're engaged, the stronger they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.”

“Start thinking about a consumer’s “Path to Purpose” along her “Path to Purchase.”

“Welcome to the ‘Age of Influence,’ where anyone can build an audience and effect change, advocate brands, build relationships and make a difference.”

“Network Gives You Reach… Community Gives You Power!”

“Old marketing was dictation... new marketing is communication. Change from Convince & Convert to Converse & Convert!”

“Make this part of your brand DNA... Tell Your Story In a Way People Will Care.”

“LESS fabrication, MORE facilitation”

“ROR: Return on Relationship™, #RonR… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through connection, trust, loyalty, recommendations and sharing.”