“Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands.”

“One should waste as little effort as possible on improving areas of low competence. It takes far more energy and work to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.”

“Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.”

“The only thing we know about the future is that it will be different.”

“When a subject becomes totally obsolete we make it a required course.”

“Making good decisions is a crucial skill at every level.”

“Management is doing things right leadership is doing the right things. ”

“Effective leadership is not about making speeches or being liked leadership is defined by results not attributes. ”

“Knowledge has to be improved, challenged, and increased constantly, or it vanishes.”

“Checking the results of a decision against its expectations shows executives what their strengths are, where they need to improve, and where they lack knowledge or information.”

“Today knowledge has power. It controls access to opportunity and advancement.”