“The best ads are about the customer and how the product will change his life.”

“The best ads are about the customer and how the product will change his life.”

“A smart man makes a mistake, learns from it, and never makes that mistake again. But a wise man finds a smart man and learns from him how to avoid the mistake altogether.”

“Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well.”

“It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.”

“According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.”

“In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation... as music.”

“People in business are uniquely unqualified to see their own companies and product objectively. Too much product knowledge causes them to instinctively answer questions no one is asking.”

“No trade will be made unless they want the thing more than they want their money.”

“The first step in persuasion is to entice your target to imagine doing the thing you want them to do.”

“People don't trade money for things when they value their money more highly than they value the things.”

“Referring to an event in an untold story is a powerful technique rarely used.”