“The brain acts like a muscle: The more activity you do, the larger and more complex it can become. Whether that equates to more intelligence is another issue, but one fact is indisputable; What you do in life physically changes what your brain looks like. You can wire and rewire your brain with the simple choice of which musical instrument---or professional sport---you play”
“The brain acts like a muscle: The more activity you do, the larger and more complex it can become. Whether that equates to more intelligence is another issue, but one fact is indisputable; What you do in life physically changes what your brain looks like. You can wire and rewire your brain with the simple choice of which musical instrument---or professional sport---you play”
John Medina
“The brain cannot multitask...The brain naturally focuses on concepts sequentially, one at a time...This attentional ability is, to put it bluntly, not capable of multitasking.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“The brain acts like a muscle: The more activity you do, the larger and more complex it can become. Whether that equates to more intelligence is another issue, but one fact is indisputable; What you do in life physically changes what your brain looks like. You can wire and rewire your brain with the simple choice of which musical instrument---or professional sport---you play”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“WE DO NOT SEE with our eyes. We see with our brains.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“The brain pays more attention to the gist than to the peripheral details of an emotionally charged experience...present information in a logically organized, hierarchical structure.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“If you are trying to get information across to someone, your ability to create a compelling introduction may be the most important single factor in the later success of your mission.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“The more personal an example, the more richly it becomes encoded and the more readily it is remembered.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“The trick for business professionals, and for educators, is to present bodies of information so compelling that the audience does this (encoding) on their own, spontaneously engaging in deep and elaborate encoding.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“Public speaking professionals say that you win or lose the battle to hold your audience in the first 30 seconds of a given presentation.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School“If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.”
John Medina, Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and SchoolAll in One Creative & Marketing Platform to tell stories at scale
