“...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)”

“After leaving Egypt, Moses and his people endured a forty-year commute, starting with a truly epic crossing of the Red Sea (which made getting through the Lincoln Tunnel at rush hour seem like traipsing across a country bridge in a sundress on a spring afternoon).”

“But cycling is less a hobby than it is a discipline with the potential to transform you. It brings balance.”

“Everything about riding a bicycle compels you towards beauty.”

“The ark was like a portable computer hard drive and Noah was a one-man Geek Squad, and he dumped God's most important files onto it before he zorched the virus-ridden computer that was the world.”

“...the concept of marketing is almost as old as humanity itself...suffice it to say here that it took almost no time for a wily serpent to sell Adam and Eve on a shiny apple from the Tree of Knowledge, at which point they became not only the first humans but also the first marketing demographic, and God expelled them from the Garden of Eden for being total consumerist dupes. (p. 40)”