The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.

The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.

Neal Stephenson
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Like every other creature on the face of the earth, Godfrey was, by birthright, a stupendous badass, albeit in the somewhat narrow technical sense that he could trace his ancestry back up a long line of slightly less highly evolved stupendous badasses to that first self-replicating gizmo---which, given the number and variety of its descendants, might justifiably be described as the most stupendous badass of all time. Everyone and everything that wasn't a stupendous badass was dead.

Neal Stephenson, Cryptonomicon
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Persons of quality had devoted yester evening and much of the night to liquidating their holdings in the South Sea Company and gathering in clubs and coffeehouses to misinform one another.

Neal Stephenson
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And so from then onwards, Daniel understood that the point of this grueling sundial project was not merely to plot the curve but to understand why each curve was shaped as it was. To put it another way, Isaac wanted to be able to walk up to a blank wall on a cloudy day, stab a gnomom into it, and draw all of the curves simply by knowing where shadow would pass. This was the same thing as knowing where the sun would be in the sky and that was the same as knowing where the Earth was in its circuit around the sun, and in its daily rotation. Though as months went on, Daniel understood that Isaac wanted to be able to do the same thing even if the blank wall happened to be situated on, say, the moon that Christiaan Huygens had lately discovered revolving around Saturn. Exactly how this might be accomplished was a question with ramifications that extended into such fields as would Isaac, and Daniel for that matter, be thrown out of Trinity College? Were the Earth and all the works of man nearing the end of a long, relentless decay that had begun with the expulsion from Eden, and that would very soon culminate in the apocalypse? Or might things actually be getting better, with the promise of continuing to do so? Did people have souls? Did they have free will?

Neal Stephenson
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In the timeless and universal manner of authors conversing in public places, he did not fail to mention its title, “Volume III of Principia Mathematica entitled, The System of the World, available shortly, where books are sold.

Neal Stephenson
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How slow can a mammal be and still have respiratory functions?

Neal Stephenson
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And yet all the gold is in England, it is dug up from Portuguese and Spanish mines, but it flows by some occult power of attraction to the Tower of London.” “Flows,” Caroline repeated. “Flows, like a current.” Sophie nodded. “And the English have grown so used to this that they use ‘currency’ as a synonym for money, as if no distinction need be observed between them.

Neal Stephenson
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How does a poor country defeat rich ones?” “Indeed, the answer is not by acquiring wealth in the sense that France has it.” “Meaning vineyards, farms, peasants, cows?” “But rather to play a sort of trick and redefine wealth to mean something novel.” “Currency!” “Indeed.

Neal Stephenson
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That's not what I'm asking. I'm asking, what's your vice and what brand of trouble does it lead to?

Neal Stephenson
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When the Bolide Fragmentation Rate shot up through a certain level on Day 701, marking the formal beginning of the White Sky, a number of cultural organizations launched programs that they had been planning since around the time of the Crater Lake announcement. Many of these were broadcast on shortwave radio, and so Ivy had her pick of programs from Notre Dame, Westminster Abbey, St. Patrick’s Cathedral, the Imperial Palace in Tokyo, Tiananmen Square, the Potala Palace, the Great Pyramids, the Wailing Wall. After sampling all of them she locked her radio dial on Notre Dame, where they were holding the Vigil for the End of the World and would continue doing so until the cathedral fell down in ruins upon the performers’ heads and extinguished all life in the remains of the building. She couldn’t watch it, since video bandwidth was scarce, but she could imagine it well: the Orchestre Philharmonique de Radio France, its ranks swollen by the most prestigious musicians of the Francophone world, all dressed in white tie and tails, ball gowns and tiaras, performing in shifts around the clock, playing a few secular classics but emphasizing the sacred repertoire: masses and requiems. The music was marred by the occasional thud, which she took to be the sonic booms of incoming bolides. In most cases the musicians played right through. Sometimes a singer would skip a beat. An especially big boom produced screams and howls of dismay from the audience, blended with the clank and clatter of shattered stained glass raining to the cathedral’s stone floor. But for the most part the music played sweetly, until it didn’t. Then there was nothing.

Neal Stephenson, Seveneves
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Technically, of course, he was right. Socially, he was annoying us.

Neal Stephenson, Anathem
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