“The future lies in designing and selling computers that people don't realize are computers at all.”

“I liken myself to Henry Ford and the auto industry, I give you 90 percent of what most people need.”

“Money coming in says I've made the right marketing decisions.”

“We can learn from IBM's successful history that you don't have to have the best product to become number one. You don't even have to have a good product.”

“The future lies in designing and selling computers that people don't realize are computers at all.”

“The guy who knows about computers is the last person you want to have creating documentation for people who don't understand computers.”

“People think computers will keep them from making mistakes. They're wrong. With computers you make mistakes faster.”