“The humanitarian developers behind World of Warcraft have also discovered a way to bribe gamers into turning off their computers and going outside. If you log off for a few days, your character will be more 'rested' when you resume playing, a mode that temporarily speeds up your leveling.”

“When you're an expert in a subject, you can retain new factoids on your favorite topic easily. This only works for the subjects you're truly passionate about, though. Baseball fans can reel off stats for their favorite players, then space out on their own birthday.”

“More than any other modern tool, computers are a total mystery to their users. Most people never open them up to fix them or to see how they work.”

“The humanitarian developers behind World of Warcraft have also discovered a way to bribe gamers into turning off their computers and going outside. If you log off for a few days, your character will be more 'rested' when you resume playing, a mode that temporarily speeds up your leveling.”

“Memory has always been social. Now we’re using search engines and computers to augment our memories, too.”

“Ambient awareness is the experience of knowing what’s going on in the lives of other people — what they’re thinking about, what they’re doing, what they’re looking at — by paying attention to the small stray status messages that people are putting online. We’re now able to stitch together these fantastic details and mental maps of what is going on in other people’s lives.”

“It's a civic virtue to be exposed to things that appear to be outside your interest. In a complex world, almost everything affects you – that closes the loop on pecuniary self-interest. Customers are always right, but people aren't.”

“As Lee Rainie and Barry Wellman document in their book Networked, people who are heavily socially active online tend to be also heavily socially active offline; they’re just, well, social people.”