“The lessons I learned from the dark days at Alibaba are that you've got to make your team have value, innovation, and vision. Also, if you don't give up, you still have a chance. And, when you are small, you have to be very focused and rely on your brain, not your strength.”

“There are big problems that change the world. If we are working together, that will make us understand each other, appreciate each other, help each other.”

“A peace talk is always difficult, always complicated.”

“In the beginning I just wanted to survive. For the first three years, we made zero revenue. I remember many times when I was trying to pay up, the restaurant owner would say, 'Your bill was paid.' And there would be a note saying, 'Mr. Ma, I'm your customer on the Alibaba platform. I made a lot of money, and I know you don't, so I paid the bill.'”

“My job is making money, helping other people make money. I am spending money, trying to make sure more people get rich, because you cannot spend a lot of money, right? So my job is spending money, helping others. This is a headache.”

“I know nothing about technology.”

“The most important thing is to make the technology inclusive - make the world change. Next, pay attention to those people who are 30 years old, because those are the internet generation. They will change the world; they are the builders of the world.”

“I'm not a tech guy. I'm looking at the technology with the eyes of my customers, normal people's eyes.”

“Our philosophy is that we want to be an ecosystem. Our philosophy is to empower others to sell, empower others to service, making sure the other people are more powerful than us. With our technology, our innovation, our partners - 10 million small business sellers - they can compete with Microsoft and IBM.”

“When we started the e-commerce, nobody believed that China would have e-commerce because people believed in 'guang-shi,' face-to-face, and all kinds of network in traditional ways. There's no trust system in China.”

“As a company, we have to be very transparent. We are in a business very related to finance, and I want this company to last long, and I want this company to be audited by everyone.”