The small stuff matters. The company that became the largest and most powerful in history isn't a military contractor or a car company. It isn't the result of savvy lobbyists in Washington, or the happenstance of controlling the supply of petroleum, or some kind of cabal that is beyond the understanding of ordinary people. The largest and most powerful company in history is built by each of us handing over three single dollar bills over and over again.

The small stuff matters. The company that became the largest and most powerful in history isn't a military contractor or a car company. It isn't the result of savvy lobbyists in Washington, or the happenstance of controlling the supply of petroleum, or some kind of cabal that is beyond the understanding of ordinary people. The largest and most powerful company in history is built by each of us handing over three single dollar bills over and over again.

Charles Fishman
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The small stuff matters. The company that became the largest and most powerful in history isn't a military contractor or a car company. It isn't the result of savvy lobbyists in Washington, or the happenstance of controlling the supply of petroleum, or some kind of cabal that is beyond the understanding of ordinary people. The largest and most powerful company in history is built by each of us handing over three single dollar bills over and over again.

Charles Fishman
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Wal-Mart can't seem to grasp an essential fact: in 2006, the company has exactly the reputation it has earned. No, we don't give the company adequate credit for low prices. But the broken covenant Sam Walton had with how to treat store employees, the relentless pressure that hollows out companies and dilutes the quality of their products, the bullying of suppliers and communities, the corrosive secrecy, the way Wal-Mart has changed our own perception of price and quality, of value and durability--none of these is imaginary, or trivial, or easily changed with a fresh set of bullet points, an impassioned speech, and a website heavy with "Wal-Mart facts".If Wal-Mart does in fact double the gas mileage of its truck fleet, and thereby double the gas mileage of every long-haul truck in America, that will be huge. It will change gas consumption in the United States in a single stroke. But it hasn't happened yet. And even if it does, it will not make Wal-Mart a good company or a good corporate partner or a good corporate citizen.

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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Wal-Mart is so large, its reach so great, that it has created an ecosystem in which its suppliers and competitors, and their suppliers and competitors, and their customers, all operate. Wal-Mart sets the metabolism, it sets the rules, of that ecosystem. Wal-Mart has inexorably changed our expectations as shoppers—and the Wal-Mart effect also extends to consumers who never shop at Wal-Mart. Likewise, Wal-Mart has reshaped the companies that supply it—and it has also reset the pace and the competitive landscape even for companies that try to do business outside the Wal-Mart ecosystem.

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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Every time you see the Wal-Mart smiley face, whistling and knocking down the prices, somewhere there's a factory worker being kicked in the stomach. - Sherrie Ford

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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How many companies can say that the amount of customers who use their services second most often, and spend the second most amount of money with them, are “very negative”?

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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We want clean air, clean water, good living conditions, the best health care in the world. Yet we aren't willing to pay for anything manufactured under those restrictions.

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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Wal-mart has done such a superb job of austerity, from start to finish, that austerity is all that's left.

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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For all the folks whose job it was to be ready for [Hurricane] Katrina, but who weren't, from the Oval Office, right down the chain of command to the New Orleans police department, Wal-Mart was a vivid reproach.

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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Who better than Wal-Mart, after all, to make a kilowatt of electricity go twice as far, or a gallon of fuel move our trucks move three times the distance?" -Wal-Mart ad

Charles Fishman, The Wal-Mart Effect: How the World's Most Powerful Company Really Works - and How It's Transforming the American Economy
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