“The team architecture means setting up an organization that helps people produce that great work in teams.”
Jay Chiat“But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.”
Jay Chiat“Technology is the fashion of the '90s. It affects everyone, and everyone is interested in it - either from fear of being left behind or because they have a real need to use technology.”
Jay Chiat“The intellectual architecture means focusing on doing great work instead of focusing on agency politics.”
Jay Chiat“The team architecture means setting up an organization that helps people produce that great work in teams.”
Jay Chiat“We don't have titles on our business cards. No one really gets any special treatment. No one gets a corner office to put pictures of their family and their dog in.”
Jay Chiat“I'm uncomfortable when I'm comfortable ... I can't help it it's my personality.”
Jay Chiat