“The wise old fairy tales never were so silly as to say that the prince and the princess lived peacefully ever afterwards. The fairy tales said that the prince and princess lived happily ever afterwards; and so they did. They lived happily, although it is very likely that from time to time they threw the furniture at each other.”

“All ceremony depends on symbol; and all symbols have been vulgarized and made stale by the commercial conditions of our time...Of all these faded and falsified symbols, the most melancholy example is the ancient symbol of the flame. In every civilized age and country, it has been a natural thing to talk of some great festival on which "the town was illuminated." There is no meaning nowadays in saying the town was illuminated...The whole town is illuminated already, but not for noble things. It is illuminated solely to insist on the immense importance of trivial and material things, blazoned from motives entirely mercenary...It has not destroyed the difference between light and darkness, but it has allowed the lesser light to put out the greater...Our streets are in a permanent dazzle, and our minds in a permanent darkness.”

“After one of the lectures in Philadelphia, a woman asked Chesterton what made women talk so much, to which he replied, briefly, 'God, Madam'.”

“If I had one sermon to preach, it would be a sermon against Pride. The more I see of existence...the more I am convinced of the reality of the old religious thesis, that all evil began with some attempt at superiority; some moment when, as we might say, the very skies were cracked across like a mirror, because there was a sneer in Heaven.”

“The object of a New Year is not that we should have a new year. It is that we should have a new soul and a new nose; new feet, a new backbone, new ears, and new eyes.”

“The object of a New Year is not that we should have a new year. It is that we should have a new soul and a new nose; new feet, a new backbone, new ears, and new eyes. Unless a particular man made New Year resolutions, he would make no resolutions. Unless a man starts afresh about things, he will certainly do nothing effective.”

“Life exists for the love of music or beautiful things.”

“An artist will betray himself by some sort of sincerity.”

“What we suffer from today is humility in the wrong place. Modesty has moved from the organ of ambition and settled upon the organ of conviction, where it was never meant to be. A man was meant to be doubtful about himself, but undoubting about the truth; this has been exactly reversed. We are on the road to producing a race of men too mentally modest to believe in the multiplication table.”

“But the truth is that there is no more conscious inconsistency between the humility of a Christian and the rapacity of a Christian than there is between the humility of a lover and the rapacity of a lover. The truth is that there are no things for which men will make such herculean efforts as the things of which they know they are unworthy. There never was a man in love who did not declare that, if he strained every nerve to breaking, he was going to have his desire. And there never was a man in love who did not declare also that he ought not to have it.”

“But there is a way of despising the dandelion which is not that of the dreary pessimist, but of the more offensive optimist. It can be done in various ways; one of which is saying, "You can get much better dandelions at Selfridge's," or "You can get much cheaper dandelions at Woolworth's." Another way is to observe with a casual drawl, "Of course nobody but Gamboli in Vienna really understands dandelions," or saying that nobody would put up with the old-fashioned dandelion since the super-dandelion has been grown in the Frankfurt Palm Garden; or merely sneering at the stinginess of providing dandelions, when all the best hostesses give you an orchid for your buttonhole and a bouquet of rare exotics to take away with you. These are all methods of undervaluing the thing by comparison; for it is not familiarity but comparison that breeds contempt. And all such captious comparisons are ultimately based on the strange and staggering heresy that a human being has a right to dandelions; that in some extraordinary fashion we can demand the very pick of all the dandelions in the garden of Paradise; that we owe no thanks for them at all and need feel no wonder at them at all; and above all no wonder at being thought worthy to receive them. Instead of saying, like the old religious poet, "What is man that Thou carest for him, or the son of man that Thou regardest him?" we are to say like the discontented cabman, "What's this?" or like the bad-tempered Major in the club, "Is this a chop fit for a gentleman?" Now I not only dislike this attitude quite as much as the Swinburnian pessimistic attitude, but I think it comes to very much the same thing; to the actual loss of appetite for the chop or the dish of dandelion-tea. And the name of it is Presumption and the name of its twin brother is Despair. This is the principle I was maintaining when I seemed an optimist to Mr. Max Beerbohm; and this is the principle I am still maintaining when I should undoubtedly seem a pessimist to Mr. Gordon Selfridge. The aim of life is appreciation; there is no sense in not appreciating things; and there is no sense in having more of them if you have less appreciation of them.”