“There are really two essential things in campaigning. First, you must be in good humor. If you're going to be a raffle, you are to stay home. Second, you are to make sense in your speeches. These aren't the two things you must do. Unless you're saying, if you can be in good humor when you're exhausted. – Henry Cabot Lodge”

“TR on using extramarital accusations against Wilson: "It won't work. You can't cast a man as Romeo who looks and acts like an apothecary's clerk.”

“Woodrow Wilson intimate Edward House urged that his boss never first be approached by argument. Instead, the President could be made most receptive by laying a groundwork of 'common hatred".”

“Author points out in Woodrow Wilson the flipside of the positive we might call big picture vision. He observes that as college president Wilson resorted to the language of a national crusade when he met resistance in a local, academic issue.”

“Politics look very simple to the outsider whether he is a businessman or a soldier – it is only when you get into it that all the angles and hard work become apparent. James Forrestal”

“For Jack Kennedy, who only made campaigning LOOK easy, it was, in fact, anything but.”

“Presidential campaign observer Teddy White on the second Kennedy-Nixon debate in which the candidates spoke from separate television studios: "It was as if, separated by comments from his adversary, Richard Nixon was more at ease and could speak directly to the nation that lay between them.”

“JFK had a way of grabbing grandeur from mishap.”

“As the pace of the campaign quickened, politics began to clash with Kennedy's innate sense of responsibility. – Arthur Schlesinger”

“Be civilized. Grudges are for Neanderthals. – Hubert Humphrey”

“In front of an audience of Protestant clergy, the Catholic JFK "was drawing strength from his vulnerability.”