“They’re called sock puppets. We create armies of artificial online personas – user accounts that espouse views certain interested parties want espoused. We flood forums, online comment sections, social media. ... It’s amazing what a few people and a little money can accomplish online. Our puppets have turned whole elections. … Everything the public sees is managed. If there’s a valuable brand to protect – whether it’s a person or a dish soap – these fuckers are out there protecting it, shaping the narrative. I mean… who the hell follows dish soap on Twitter? How does anyone believe that shit’s real? (p. 292-294)”

“They’re called sock puppets. We create armies of artificial online personas – user accounts that espouse views certain interested parties want espoused. We flood forums, online comment sections, social media. ... It’s amazing what a few people and a little money can accomplish online. Our puppets have turned whole elections. … Everything the public sees is managed. If there’s a valuable brand to protect – whether it’s a person or a dish soap – these fuckers are out there protecting it, shaping the narrative. I mean… who the hell follows dish soap on Twitter? How does anyone believe that shit’s real? (p. 292-294)”

“If you want to be a modern citizen of the world, you have to be minimally capable in technology. It's a new literacy test. Technology rules your outcome in life. And software is making a lot of decisions in our lives.”

“I think that for all of the dangers of technology spreading, I think it is more dangerous in some ways that it doesn't. My simple reason for that is we've got 7 billion people on the planet, and we have these very serious problems, and I think we don't know who's going to have the answers to the problems that are coming around the bend.”

“In all, his outfit required nearly two thousand man-years of research and development, eight barrels of oil, and sixteen patent and trademark infringement lawsuits. All so he could possess casual style. A style that, in logistical requirements, was comparable to fielding a nineteenth-century military brigade.But he looked good. Casual.”

“Fact and fiction carry the same intrinsic weight in the marketplace of ideas. Unfortunately reality has no advertising budget.”

“Innovation was a curious thing. It never failed to amaze him. And yet this place confirmed what they’d long known: that truly disruptive innovation rarely came from the expected sources. They’d had so much more luck investing in eccentric B and C students. The rationale was simple: Those heavily invested in the status quo had difficulty thinking outside of it—and were often tainted by it. Especially when success and peer approval beckoned. One did not accidentally graduate from top-tier schools. One strove to get in and to maintain grades once there, and to do that, one usually needed to be a master at conformity. To excel in all the accepted conventions. No, the truly different thinkers often went unnoticed.”

“Mammals of every species indulge in play. Games are Nature's way of preparing us to face difficult realities.”

“It's knowing one's ... limitations ... and then ignoring them.”

“You never understood games. Maybe that's why the world was such a mystery to you.”

“Wealth aggregates and becomes political power. Simple as that. ‘Corporation’ is just the most recent name for it.”

“Everyone on the Internet is talking about television and everyone on television is talking about the Internet. The whole damn thing is a self-licking ice cream cone and you're blaming me?”