To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.

To me, the conclusion that the public has the ultimate responsibility for the behavior of even the biggest businesses is empowering and hopeful, rather than disappointing. My conclusion is not a moralistic one about who is right or wrong, admirable or selfish, a good guy or a bad guy. My conclusion is instead a prediction, based on what I have seen happening in the past. Businesses have changed when the public came to expect and require different behavior, to reward businesses for behavior that the public wanted, and to make things difficult for businesses practicing behaviors that the public didn't want. I predict that in the future, just as in the past, changes in public attitudes will be essential for changes in businesses' environmental practices.

Jared Diamond
Save QuoteView Quote
Save Quote
Similar Quotes by jared-diamond

Take air quality in the United States today: It's about 30 percent better than it was 25 years ago, even though there are now more people driving more cars.

Jared Diamond
Save QuoteView Quote

Federal elections happen every two years in this country. Presidential elections every four years. And four years just isn't long enough to dismantle all the environmental laws we've got in this country.

Jared Diamond
Save QuoteView Quote

I decided that now is the time to start doing the things that really interest me and I find important. It was in the 10 years of the MacArthur grant that I began working on my first book... and I began putting more work into environmental history.

Jared Diamond
Save QuoteView Quote

Technology has to be invented or adopted.

Jared Diamond
Save QuoteView Quote

The broadest pattern of history - namely, the differences between human societies on different continents - seems to me to be attributable to differences among continental environments, and not to biological differences among peoples themselves.

Jared Diamond
Save QuoteView Quote

Biology is the science. Evolution is the concept that makes biology unique.

Jared Diamond
Save QuoteView Quote

Thousands of years ago, humans domesticated every possible large wild mammal species fulfilling all those criteria and worth domesticating, with the result that there have been no valuable additions of domestic animals in recent times, despite the efforts of modern science.

Jared Diamond
Save QuoteView Quote

Lest those islands still seem to you too remote in space and time to be relevant to our modern societies, just think about the risks... of our increasing globalization and increasing worldwide economic interdependence.

Jared Diamond
Save QuoteView Quote

I've worked very hard in this book to keep the lines of communication open. I don't want to turn someone away from this information for partisan political reasons.

Jared Diamond
Save QuoteView Quote

In much of the rest of the world, rich people live in gated communities and drink bottled water. That's increasingly the case in Los Angeles where I come from. So that wealthy people in much of the world are insulated from the consequences of their act

Jared Diamond
Save QuoteView Quote
Related Topics to jared-diamond Quotes