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“I have emotions that are like newspapers that read themselves.I go for days at a time trapped in the want ads.I feel as if I am an ad for the sale of a haunted house:18 rooms $37,000 I'm yours ghosts and all.”
Richard Brautigan“The best ads are about the customer and how the product will change his life.”
Roy H. Williams, The Wizard of Ads Trilogy on CD“It's completely logical," explained the Dodecahedron. "The more you want, the less you get, and the less you get, the more you have. Simple arithmetic, that's all. Suppose you had something and added something to it. What would that make?""More," said Milo quickly."Quite correct," he nodded. "Now suppose you had something and added nothing to it. What would you have?""The same," he answered again, without much conviction. "Splendid," cried the Dodecahedron. "And suppose you had something and added less than nothing to it. What would you have then?""FAMINE!" roared the anguished Humbug, who suddenly realized that that was exactly what he'd eaten twenty-three bowls of.”
Norton Juster, The Phantom Tollbooth“Weight Loss Versus Health Gain:"Forget the idea of 'losing' anything. Let that happen organically. Instead, focus only on adding the healthy habit of juicing into your system. Think only about the healthy changes you are integrating into your body and not so much about taking anything away. Now, this is more empowering position in which you put yourself. You are in charge of the adding, but you have no control of the subtracting. Let the weight loss be a natural result of the changes that you make and think in terms of adding health into your system instead. Juicing is one such addition.”
Farnoosh Brock, The Healthy Juicer's Bible: Lose Weight, Detoxify, Fight Disease, and Live Long“It did what all ads are supposed to do: create an anxiety relievable by purchase.”
David Foster Wallace, Infinite Jest“Don’t buy value-added. Be the one adding value. Create goodwill.”
Ehab Atalla, The Secrets of Business“Such a principled disregard of ad hominem evidence is a characteristically modern prejudice of professional philosophers. For most Greek and Roman thinkers from Plato to Augustine, theorizing was but one mode of living life philosophically. To Socrates and the countless classical philosophers who tried to follow in his footsteps, the primary point was not to ratify a certain set of propositions (even when the ability to define terms and analyze arguments was a constitutive component of a school's teaching), but rather to explore 'the kind of person, the sort of self' that one could elaborate as a result of taking the quest for wisdom seriously.”
James Miller“The human diet, for millions of years, did not contain any added salt - only the sodium present in natural foods, adding up to only about 1000 mg sodium per day.”
Joel Fuhrman“Don't say, "the sky is my limit", say, "I progress ad infinitum.”
Michael Bassey Johnson