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“RULE #1Market your business to the customer YOU WANT.Most beauty businesses try to be everything to everyone. It's exhausting and expensive promoting yourself to everyone. Most people simply give up.Focus on the customers you really want. What is your passion, what do you excel in? Who is your ideal customer? What would you ideally like to do every day in your business?Focus on what you want to do and the clients you want, and market directly to them and only them.”
Jana Elston“Beauty salons, like churches, are places where people tend to unburden themselves and bare their souls.”
Sarah Weeks, Honey“With the possible exception of clothes, beauty salons and Frank Sinatra, there are few subjects all women agree upon.”
Groucho Marx, Memoirs Of A Mangy Lover“Six month of sitting home, six month of doing absolutely nothing but watching TV, going out, sleeping, getting drunk and sleeping again. Oh no, wait, I was busy with something, I was doing some renovations in my new apartment. Which legally became mine only a month ago. Yep, that's what all my life has been about, spontaneous decisions and living in the moment. Because right now technically I'm a 25-year-old illegal immigrant from Russia, four years in New York, no papers, no work authorization, no work itself. Only a crazy life filled with restaurants, shops, beauty salons, clubs and restaurants again. How is it all possible? Very simple. I used to be a stripper.”
Ellie Midwood, The New York Doll“She would not allow herself to remember how Note had treated her, and many others too, she suspected. She had forgiven him, yes, but she still did not like to remember. And perhaps a deliberate act of forgetting went along with forgiveness. You forgave, and then you said to yourself: Now I shall forget. Because if you did not forget, then your forgiveness would be tested, perhaps many times and in ways that you could not resist, and you might go back to anger, and to hating.”
Alexander McCall Smith, The Minor Adjustment Beauty Salon