Brands Quotes

“Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.”

“People change, and so do their aspirations, and so should brands.”

“Without sense of purpose and clear direction of your life, you will only be building a fake brand of you”

“Lean brands are the result of continually testing assumptions.”

“Brands play in an exciting sandbox of symbolic meanings.”

“All human aspirations are opportunities for brands to build relationships.”

“Familiarity with the brand requires some experience of it (via advertising, word of mouth, internet publicity), Confidence comes with the perception of competence in the brand itself (which is why new brands really need to work hard for people to experience them first) and Trustworthiness refers to the sense of whether the brand is going to live up to its promise of reliability for the price paid.”

“In today’s saturated marketplace, you’ll go nowhere selling a “bunch of features.” We are in the business of disrupting the market with brands that matter.”

“Your brand name and recognition is important. However, to create a lasting and remarkable impression, you must remember that you and your brand are as good as the value you bring to the marketplace.”