“Branding is a lot of things, but one thing it's not is soft.When you brand, rebrand or brand-diggity, ask yourself one thing to do it right: how will my brand create buyers?If you’re in business, that’s the goal. Buyers. Branding done well creates both long term loyalty and timely purchases.”

“The definition of management is literally "control," but the definition of true leadership is love.”

“Freedom on the inside comes when validation from the outside doesn’t matter.”

“Selling is a sacred trust between buyer and seller.”

“Truth is the greatest marketing campaign.”

“In the end, every startup is different. But in the beginning every startup is the same.”

“When you say the word marketing, do you think of serving? Until you do, you’re going to live far below your highest potential.”

“There are literally hundreds of other micro-experiences and incredible experiences that help shape the book. But what really drove it home for me was not only hundreds of years of history that I went through to help formulate the concept of starting something stupid, but practicing it for myself and with hundreds of my own clients.”

“If you’re not scared every day, you’re not pushing hard enough.”

“Success is not about age, it's about action.”

“Credibility comes from results. Everything else is just marketing.”